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Beauty Aisle: Seaweed Bath Co. Wildly Natural Seaweed Soothing Body Wash


Seaweed Bath Co.What: An all-natural moisturizing body wash made with seaweed extract and kukui and neem oils, meant to soothe winter-ravaged dry, flaking, and scaling skin.

Why: It nourishes and soothes serious skin challenges like psoriasis and eczema, without harsh chemicals. And yet it doesn’t feel a bit medicinal—in fact, its creamy consistency feels great on your skin, and I loved the refreshing citrus scent.

Who: The Seaweed Bath Co. was founded by long-time psoriasis sufferer Adam Grossman who wanted a way to treat his flaking, scaling skin without pharmaceuticals. After lots of research, he landed on the anti-inflammatory benefits of brown seaweed as the most effective solution, and created his line of all-natural products around that marine ingredient.

We also love: The other scents, like eucalyptus-peppermint.

What it costs: Wildly Natural Seaweed Soothing Body Wash, $16.89, www.seaweedbathco.com