We’re shining the spotlight on celebs who’ve chosen a starring role as a wellness entrepreneur—and are going way beyond slapping their name on a product endorsement.
These celebrity wellness entrepreneurs have put blood, sweat, and more sweat (plus maybe some acting tears) into fitness, food, and beauty brands of their own.
Scroll down to see the 14 celebrity-backed wellness brands you’ll actually want to try.
Fabletics, by Kate Hudson
What it is: A line of activewear that’s more Andie Anderson than Penny Lane
Co-founded by the woman with the best abs in Hollywood, Kate Hudson launched the affordable and fashion-forward activewear line Fabletics to get all women as excited about reps and sets as she is. Outfits start at $25, and yes, there are VIP perks: No shipping or return fees for members who sign up for monthly outfits—which gives you an added incentive to stay committed to your fit routine.
WelleCo, by Elle MacPherson
What it is: ‘The Body’ is whipping up a greens elixir for everybody
To say that Elle ‘The Body’ MacPherson takes her green powders more seriously than a cover shoot would be an understatement; when the supermodel isn’t busy writing up expert wellness tips for Well+Good, her time is pretty devoted to the alkalizing WelleCo Super Elixir—it’s about 10 years in the making. The powder includes more than 45 ingredients—among them, buzzy boosters like Chinese herbs, mushrooms, and supergreens—which may explain the steep price tag ($135 for a starter pack). If you’re spending more time in the gym than on the beach these days, WelleCo’s Nourishing Protein should hit the shake spot.
Honest Beauty, by Jessica Alba
What it is: Natural makeup for Honey…plus every other skin tone
Regular red carpet appearances puts an immense amount of stress on skin, but you wouldn’t guess it, judging by Jessica Alba’s eternal glow. Good thing she’s letting us in on her secret: natural skin care. The actress, behind the insanely popular healthy living company Honest Company, launched the Honest makeup line in late 2015. The bestselling Everything Primer Luminous Base is like a good night’s rest in a bottle, and the range of lip crayons works for seriously every skin tone.
Juice Beauty and Goop Skincare, by Gwyneth Paltrow
What it is: Beauty products so clean, you could practically blend them into your Goop-approved morning smoothie
Gwyneth Paltrow is no stranger to endorsing wellness brands, diets, and rituals. But when she loves something so much that she invests in the company and becomes creative director of makeup? Yeah, we’re all paying attention. The Goop founder’s first collection for Juice Beauty rolled out earlier this year and, although the 78-piece organic makeup line caused a minor internet earthquake, Paltrow’s always out to impress and launched an all-natural skincare line under the Goop name only a few, short months later.
22 Days Nutrition and Ivy Park, by Beyonce
What it is: Drunk in plant-based, delivery service love, plus a crazy-in-love-with-this activewear- collection
When Beyonce and Jay-Z went vegan for three weeks—with the help of her trainer Marco Borges, who also founded 22 Days Nutrition— it was the vegan endorsement heard around the world. Though she re-introduced animal products back into her diet, it inspired her to eat more mindfully and include more plants in her diet overall—she even felt so strongly about the plant-only reset that she officially partnered with Borges on a 22 Day vegan home delivery service. Even though she may have lightened up on her diet, she’s never backed down from her fitness regimen, even launching her own cool-girl activewear line, Ivy Park, with Topshop earlier this year.
Urban Remedy, by Cindy Crawford
What it is: Cold-pressed juices and cleanses for supermodels—and super-appetites
Cindy Crawford was introduced to Urban Remedy in 2012 and was so inspired by founder and Chinese medicine specialist Neka Pasquale’s commitment to the wellness cause that she signed on as a partner and brand ambassador. We don’t know the full extent of her involvement in the company, but we do know that Crawford helped come up with a delicious three-day cleanse that includes cold-brew coffee (!), snacks (!!), and a pad thai for dinner (!!!)—all of which is certified organic.
Supergoop, by Maria Sharapova
What it is: Maria Sharapova agrees with your mother and wants you to wear sunscreen
Having spent thousands of hours outdoors, practicing on tennis courts, Maria Sharapova knows firsthand the importance of protecting skin from the sun. With the same prowess she’s shown with a racket, the athlete helped start Supergoop, a high quality, antioxidant-rich line of sunscreens—that offers an alternative to the often skin-unfriendly drugstore options. The line of protective products keeps growing, and some new favorites include a tinted City Sunscreen Serum and an SPF-enhanced, sea buckthorn-boosted body butter.
Kora Organics, by Miranda Kerr
What it is: Organic, cruelty-free skincare that could only come from an angel—a Victoria’s Secret Angel, that is
Fun fact: Miranda Kerr studied nutrition and health psychology—which may explain why she’s so passionate about natural living. (As we learned this firsthand.) As a professional beautiful person who has access to every skin care line out there, she wanted to create an organic, sustainable option that was as effective as it was chemical-free. Cue Kora Organics, whose standouts include the moisturizing Hydrating Day and Night Cream—when she’s not smothering her face in potatoes and watermelon, that is.
Calia, by Carrie Underwood
What it is: An activewear line from the fittest chick in country music
Don’t let the country twang fool you—Carrie Underwood is no meat-and-potatoes girl. In fact, the singer follows a strict vegan diet and a tough weight training regimen to keep her bod in tip-top shape for her crazy tour schedule. It was that routine—and the balance between working and wellness—that inspired her to launch Calia Studio, an activewear line that’s all about versatility. Think moto leggings and neoprene blazers that you could totally wear onstage (or to brunch, same difference) and blanket scarves, which are the coziest workout warm-ups out there.
Mission Statement, by Hilary Swank
What it is: A line of high-performance activewear that seamlessly meets a high-fashion aesthetic
Although she’s best known for her serious acting chops, Swank also crushes triathlons, pull-ups, and kettlebell reps in her spare time—check out her #FitnessFridays on Instagram if you don’t believe it. A result of a never-ending search for a line of activewear that she could wear to meetings and dinners, Mission Statement is filled with city-chic pieces, like washable leather pants, high-performance and on-trend jackets and temperature-regulating cashmere tops. Plus, the line was launched alongside her lifestyle site of the same name, which features inspiring women who used fitness to reach their full potential—for a full 360 wellness experience.
MPG Sport, by Julianne Hough
What it is: An expert dancer-tested activewear collection that can stand up to endless hours of movement
Although Hough’s background is in dance, the super-fit star is a regular at Body by Simone, Tracy Anderson, Core Power Yoga, and Anna Kaiser (which sounds more like the schedule at ClassPass than one person’s weekly workout calendar.). But if anyone knows what it takes to look cute while getting your sweat on, it’s Hough, which is why an activewear line was an obvious choice. While her first collaboration with the brand was a little more hands-off, starting with the fall collection, Hough began designing all of the pieces herself—and you can bet that they can stand up to serious studio QT, considering how much time she spends working out on any given day. The most interesting aspect of the line? The use of coffee grounds in the fabric, which not only keeps any post-sweat odor in check, but is also super-sustainable.
The Warm Up, by Jessica Simpson
What it is: An athleisure off-shoot from the singer’s wildly successful shoe, fragrance, and fashion lines
You might not see as much of Jessica Simpson on-screen as you did in the ‘00s, but the fashion entrepreneur has been busy quietly building a style and beauty empire—to the tune of $150 million. To no one’s surprise, Simpson has recently expanded into the fitness fashion space, partnering exclusively with Macy’s. While the four-inch heels and leopard bandage dresses that fill her fashion label are by no means understated, her athleisure collection is filled with the opposite—think relaxed joggers, paneled leggings, graphic tanks, and cool FlyKnit-esque sneakers.
Love Wellness, by Lo Bosworth
What it is: A brand of feminine wellness products that keep your lady parts in tip-top shape
Lo Bosworth has come a long way since her Laguna Beach days, from culinary school to founding lifestyle site The Lo Down, but her new wellness venture came from her own necessity. After suffering from seemingly endless bouts of vaginal issues—a doctor she met with once even said that she just had “bad plumbing”—the former reality star realized that there was a gap in the market for healthy and accessible feminine wellness products. Her solution? A line of probiotics, vitamins, do-everything wipes made with coconut oil, and cleansers meant to help curb recurring vaginal issues and allow women to #takecaredownthere, all with Bosworth’s cool-girl touch.
Fenty x Puma, by Rihanna
What it is: Creative Director RiRi’s much-anticipated athleisure line with Puma.
If you haven’t heard of Fenty x Puma by now, it’s safe to say you most likely won’t be getting your hands on it. Besides practically inventing the waitlist effect on fitness fashion, Rihanna has successfully brought Puma to the forefront of the athleisure scene. From her Creepers—which the brand cannot keep in stock—to her furry slides, lace-up sweatshirts, and flared trackpants, RiRi’s offerings prove that she has taken her role as Creative Director of Puma very seriously. The ultimate trend-setter has begun designing pieces that are not only making a splash in the world of athleisure, but making some serious waves in the fashion world, as well—she gave her latest Fenty x Puma collection a proper runway show in Parisian mansion in September.
Celebrities have never been ones to take their health lightly. Find out the 7 craziest things that celebrities do to stay healthy on the road. Or find out how much your favorite celebrities actually spend on their healthy habits.
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