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Chanel sneakers: Now in your grocer’s aisle?

For Paris Fashion Week, Chanel models in sneakers toured the Chanel Grocery Store (aka Paris's tricked out Grand Palais), and the result is somewhat hilarious.
Chanel transformed the Grand Palais into a Chanel Shopping Center today for their Fall/Winter 2014 collection at Paris Fashion Week. Do you think their vegetables are organic? (Photo: REUTERS/Stephane Mahe)
Chanel transformed the Grand Palais in Paris into a grocery store (lined with Chanel cereal!) today for their Fall/Winter 2014 runway show at Paris Fashion Week. (Photo: REUTERS/Stephane Mahe)


On the heels of Chanel’s Spring 2014 couture show in late January—which featured lace-up sneakers—creative director Karl Lagerfeld continued running with the trend in his Fall/Winter RTW (ready-to-wear or ready-to-workout?) collection at Paris Fashion Week today.

With this show, the esteemed fashion house has issued the proclamation that running shoes are officially acceptably cool to wear with anything—from leggings to Chanel suits and dresses. (Dior, with its sneaker heel this week, seems to have seconded it.)

Of course, the most striking aspect of today’s Chanel show was the setting—the Grand Palais, transformed into a Chanel Supermarché, where models wandered aisles of produce, made-for-show Chanel foods (hello Chanel “spaghettini”), pretended to read food labels, and—wait for it—pushed actual grocery carts!

Scroll for a photo recap if you happened to miss the show. Because you might have been, I don’t know, running errands? Grocery shopping really is glamorous after all!


(Photo: REUTERS/Stephane Mahe)
(Photo: REUTERS/Stephane Mahe)


A model wears Chanel sneakers and a jumpsuit while examining a bottle of liquor in the beverage aisle. Perhaps she got lost on her way to the coconut milk?

(Photo: Bertrand Rindoff Petroff/Getty Images)
(Photo: Bertrand Rindoff Petroff/Getty Images)


Lagerfeld poses with an orange—presumably confused by seeing it in a peel and not stylized on a plate. Or maybe not, we can’t see his expression through those signature sunglasses.

(Photo: REUTERS/Stephane Mahe)
(Photo: REUTERS/Stephane Mahe)


A cluster of sneakered Chanel models around the fromage section. Hey, it’s France, so at least the cheese isn’t pasteurized. —Jamie McKillop