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CinemaCycle: Indoor cycling studio by day, movie theater by night


A Hamptons movie theater replaces four rows of seats with 25 spin bikes, and now offers daily CinemaCycle classes, where you pedal to the big screen.
Montauk Movie
At CinemaCycle, you’ll ride to music videos and soon feature-length films. (Photo: Wall Street Journal)

 

There are some movies that get your heart pounding and leave you almost breathless. But now at Montauk Movie, a lot more films will have that effect on you. The Hamptons movie theater recently tore out four rows of seats to make room for 25 spin bikes in the theater, the Wall Street Journal reports.

It’s now an indoor cycling studio by day called CinemaCycle and a first-run movie theater at night with (150 seats remaining).

The idea came to Montauk Movie owner David Rutkowski out of financial necessity. Rather than shelling out $85,000 to convert his 35 mm. screening equipment to the now standard digital system, he surveyed the scene for how other Hamptonities were using their downtime.

Rutkowski couldn’t help notice the success of indoor cycling studios like Flywheel and SoulCycle throughout the Hamptons. (There are five studios in the Hamptons, including SoulCycle’s brand new Water Mill location, opening Tuesday in a former Blockbuster video superstore.)

So Rutkowski hired a indoor-cycling consultant, purchased 25 Schwinn bikes, and upgraded the sound system at a cost of approximately $35,000. And now, instead of popcorn, the once retro-theater serves two morning spin classes to its cardio-hungry patrons for $22 a class. Water and towels are included.

What’s playing on the big screen? Cycling instructors currently show music videos during class. But Rutkowski has big plans to pair the spinning classes with 90-minute comedies. May we recommend some fitness classics like Rocky? –Jamie McKillop

CinemaCycle at Montauk Movie, 15 S. Edgemere St., Montauk, $22 (shoe rental: $3), www.cinemacycle.net