On Wednesday night, Well+Good hosted “Runway to Everyday,” a natural makeup event with W3LL PEOPLE at Henri Bendel on Fifth Avenue. Thirty readers gathered to meet W3ll People co-founder Shirley Pinkson, the makeup brand’s color creator, whose career in makeup included nearly a decade at NARS.
Pinkson doled out tips galore on how to use natural makeup to glamorous effect, answered readers questions (like “How long should you keep organic makeup?” Answer: 1 year), and facilitated everyone’s tailor-made makeover with her beauty swat team of six amazing makeup artists.
Everyone left a little more informed—and a bit more beautiful with their new looks and fall W3LL PEOPLE makeup purchases.
Couldn’t join us? The first 40 Well+Good readers who visit the W3LL PEOPLE counter at Henri Bendel on Friday, October 12 through Saturday, October 13, get a complimentary W3LL PEOPLE Deluxe Universalist Pot, in a stunning limited edition color.
Check out the party photos, and we hope to see you at the next event…
Photos: Jamie McKillop
A W3ll People makeup artist demonstrates how to get a dewy glow using the weightless Narcissist Stick Foundation on a reader. (It was one of the night’s most popular purchases!)
Everyone was all smiles, because what’s better than an evening with wine, cheese, and natural makeovers with likeminded Well+Good readers?
Good things come in small packages! All attendees received a mini makeup bag containing a full-size Universalist Gold Illuminizer Multi-Use Stick that can be used as an eye shadow or as a luminizing highlighter to accent cheekbones, brows, and cupid’s bow.
Well+Good social media coordinator Rosa Levitan (right), pictured with founder Melisse Gelula, captured lots of great beauty tips and tweeted them throughout the evening for readers unable to attend. One of the best tips: If you don’t know what the first 5 ingredients in your makeup are, don’t buy it! #RunwaytoEveryday
W3LL People’s Shirley Pinkson (center left, in gray dress) with her rockstar team of natural makeup artists!
“Hippie tested, diva approved!” That’s the tag line of W3ll People’s gorgeous line of fastidiously natural makeup, which includes pure mineral based pigments, and creams that contain plant oils, aloe, green tea, pomegranate, and reishi mushroom.
Shirley Pinkson, who hadn’t touched her amazing makeup since that morning, with Kady Amodio (left) and Jennifer Miles (right) of the Henri Bendel Beauty and Fragrance team.
Shirley explained W3LL PEOPLE’s three core principles: advanced performance, premium 100 percent natural/organic ingredients, and sustainability. And we all learned Pinkson’s trick for getting natural color to stay: wet your brush to create a more high impact pigment!
Shirley applies mineral foundation to a reader as she describes the importance of buffing down instead of in a circle to avoid the common mistake of applying way to much makeup.
A reader in the midst of testing out fall’s latest winged eyeliner trend.
Hello gorgeous! A satisfied reader checks out her flawless complexion.
A great story: This beauty lover had visited the W3ll People flagship store in Austin and was excited to learn from Well+Good that the makeup was now available in New York at Henri Bendel.
Well+Good founders Melisse Gelula (left) and Alexia Brue (right) loved meeting and chatting with readers about one of their favorite topics—healthy skin and natural beauty.
Speaking of, the first 40 Well+Good readers who visit the W3LL PEOPLE counter at Henri Bendel on Friday, October 12 through Saturday, October 13, get a complimentary W3LL PEOPLE Deluxe Universalist Pot, in a stunning limited edition color.
For more information, visit www.W3LLPEOPLE.com