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Exceed heads downtown, with a new flagship studio in Tribeca


The Upper East Side functional movement funhouse will open its third studio location this May.
Exceed
(Photo: Exceed Physical Culture)

 

Popular Upper East Side boutique fitness spot Exceed Physical Culture is moving downtown this spring, with a new flagship studio in Tribeca slated to open mid-May.

The “functional movement funhouse”—outfitted with workout toys like monkey bars and kettlebells and home to both group classes and personal training—opened in March 2012 and expanded with a year-round Hamptons studio soon after.

“We have a lot of clients at our East Hampton location that live in Tribeca,” explains Catherine Goodwin, the studio’s co-founder. The neighborhood fits the brand’s “vibe” perfectly, adds co-owner, renowned trainer Ed Cashin.

The new studio, at 97 Reade Street between Church and West Broadway, will have a soft opening on May 12 (with one floor up and running), and its main physical difference is that it will be much larger than the uptown location, with three floors of space, including more expansive locker rooms.

The fitness offerings will be almost identical to the classes and personal training options uptown, and instructors will travel between the locations. Top instructors Mike Jock and James Eichas will be promoted, so that they can teach double the amount of classes rather than cutting back on their Upper East schedules.

And the most exciting part, Goodwin says, is that the bottom floor of the space will act as a sort of “lab” where trainers can bring in new equipment and experiment. “Functional fitness means you’re open to varied workouts. We embrace all kinds of fitness,” she explains. “To constantly evolve our workouts, that’s what I’m most excited about.” —Lisa Elaine Held

For more information, visit www.exceedphysicalculture.com

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