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First Look: EVF breaks out of the CrossFit box at its new location


Inside Row House (Photo: Lisa Elaine Held for Well+Good)
Inside Row House (Photo: Lisa Elaine Held for Well+Good)

 

Popular Upper East Side CrossFit box EVF Performance opened the doors to its new digs on West 59th Street this week. And the brand’s second (very handsome) location is set to appeal to boutique fitness enthusiasts just as much as serious CrossFitters.

A first-floor rowing studio is home to Row House, where group classes involve rhythmic rowing intervals interspersed with floor resistance training like squats, ab-mat sit-ups, and lunges with Sandbells. The classes tap group fitness synchronization in a way other rowing methods haven’t done before, creating a spin-on-the-beat effect, where everyone’s moving together but each person is working at their own power level.

A waterfront skyline view for rowers.  (Photo: Lisa Elaine Held for Well+Good)
A waterfront skyline view for rowers. (Photo: Lisa Elaine Held for Well+Good)

 

Downstairs, a large CrossFit floor will act as the brand’s second box. It will also host EVF360, boot camp-style classes that pull from Crossfit philosophy (high intensity, functional, lots of weight), but leave out athletic achievement aspects like Olympic lifts that require a serious level of commitment and tend to intimidate newbies. Think box jumps and kettlebell swings, sans snatches.

EVF360 is similar in approach to Brick CrossFit’s B|X class, and is a direction other CrossFit boxes are likely to take, too. The group fitness approach to CrossFit is an appealing to way to woo fitness types who don’t have the CrossFit get-to-the-Games mentality—yet. And, of course, get them turned on to the discipline and want in. —Lisa Elaine Held

For more information, visit www.rowhousenyc.com and www.evfperformance.com (for EVF360 and CrossFit)