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Flywheel is headed to the Super Bowl


A pop-up studio at the NFL House in New Orleans will offer pre-game rides. And a plan of attack against the requisite nachos and beer to follow...

Flywheel at the Super BowlFlywheel, the spinning studio that’s known for its athleticism and tricked out bike technology, is headed to the Super Bowl.

The fitness brand, which is currently in 10 states and Dubai (but not New Orleans), is bringing 24 bikes to the Big Easy for a pop-up studio at the NFL House, the NFL’s private club for top sponsors, owners, and other NFL VIPs.

Those who have access to the NFL House at Super Bowl are able to ride Thursday, Friday, and Saturday prior to the game. And fave New York City-based, bad-ass instructors Kate Heckl and Holly Rilinger will be teaching.

Will quarterbacks for the 49ers and the Ravens be spotted facing off on the Flywheel torq board for a little pre-game competition? “We don’t have names of VIPs yet, but it’s everyone from the commissioner to NFL owners, former players, top sponsors, etc. ” says Flywheel VP, Alana Radmin.

Of course, getting in some exercise before sitting down to four hours of football and bottomless nachos and beer isn’t a bad idea for any football fan.

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