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Free People to launch eco-chic line on Earth Day


Free People uses plant dyes from marigold flowers, rhubarb, and pomegranate skin for its new eco-chic Maheya collection, debuting on Earth Day.
Maheya by Free People eco-chic collection
The Lotus Path Top, from the new Maheya eco-chic collection. “Maheya” means “of the earth.”

Fashion brands like H&M to Gucci are just a few recently credited with rolling out stylish collections that are sustainable.

Free People will soon join this eco-chic lineup, with its upcoming Maheya line, debuting on Earth Day (April 22). Rejoice urban bohos!

The muse of the Maheya collection is Ruppa (no last name), who runs her own all-natural garment factory in Mumbai. And Free People teamed up with her to create the pieces, like the Lotus Path Top ($210, pictured), along with silk dresses, a dolman sleeve top, a kaftan, and more, says a spokesperson.

The fashion-forward, seven-piece collection, is made from all-natural fabrics like silk and cotton, and prices range from $90–$520.

The piece de resistance? Maheya will feature ethically sourced dyes that have a lot in common with herbal teas—we’re talking marigold flowers, rhubarb, lilac, pomegranate skin, and annatto seeds.

And to drive home the sustainability message, each piece from Maheya comes with a sweet 100-percent-recycled-paper hangtag that actually sprouts wildflowers when you plant it. —Jamie McKillop

Available April 22 at www.freepeople.com

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