Founder Dan Kim says he decided to add in-store juice bars to his concept for both nutritional passion and smart business reasons. “Juicing is one of the easiest ways to provide your body with the daily nutrition it needs and now accounts for $5 billion in annual sales,” he reasons.
Juices—like Sweet Green Zing (a blend of kale, apple, lemon, spinach, cucumber, and celery)—will be made-to-order using a centrifugal juicer (a pretty standard choice at juice bars, since high-quality cold-pressing takes so long). But Kim seems to have high standards when it comes to preserving nutrients, and he says he’s using a unique machine that does not produce as much heat.
“Our ‘cold centrifugal’ process ensures that the produce is not spun at RPMs above 3,500, which is the same RPM at which the iconic Norwalk Press machine masticates its produce,” he explains. “And the juice is immediately cooled down, placed into a bottle, and sealed with a tamper/air-proof lid before it is presented to the customer.”
Produce won’t be organic, which is unfortunate, but also one reason you’ll be able to score a juice at Red Mango for between $2.95 and $5.95. —Lisa Elaine Held
For more information, visit www.redmangousa.com
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