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Healing Cooler: Are 6 juices the new dozen roses?


If Eric Helms has his way, sending six juices will replace sending a dozen roses as the Get Well gift of choice.

If Eric Helms has his way, sending six juices will replace sending a dozen roses as the Get Well gift of choice.

Healing Coolers, which contain six beautifully packed cold-pressed juices, are the Juice Generation founder’s latest venture. They retail for $60, plus delivery so the price is on par with a flower delivery.

The inspiration came from a weakness of Helms’s: “I like to send Edible Arrangements even though they’re kind of tacky,” he jokes. “It’s really nurturing to send fruit to a friend or family member who’s not feeling well.” Then Helms’s friend said “Hey, why aren’t you sending your own juices?” That was the oh-yeah moment for Helms, who created the Cooler Cleanse with Salma Hayek.

The Healing Cooler comes in three different assortments—Immunity, Strength, or Recovery—or you can design your own cooler. And Helms’s juices aren’t your garden variety OJ. In the fruit category, we flipped for the pear mint, the apple lemon ginger, and the seasonally-available tangerine juice. All the veggie juices are well-rounded, especially kale & co, which includes spinach, parsley, watercress, and apple, making this iron rich drink palatable and refreshing. (And the juices can be FedExed overnight anywhere in the continental U.S., if you purchase them before noon.)

“It’s a creative twist on chocolates or flowers,” says Helms. “Sending juice is the ultimate nurturing thing to do.” Heck, it’s the new chicken soup.

To order a Healing Cooler ($60 plus delivery or shipping), visit healingcooler.com

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