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How do your ACV and activewear purchases stack up against other Amazon Prime members?


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Photo: Twenty20/@Jiraist

Stocking up on avocados, apple cider vinegar, and activewear in a few clicks is enough to make you wonder how anyone lived without Amazon before. But could making shopping too easy be leading to more spending—especially now that we’re in the age of Whole Foods on demand? According to new statistics, maybe.

The Consumer Intelligence Research Partners firm did a little investigating and found that the average Amazon Prime member spends $1,300 per year on the site while non-Primers spend about half that, at $700. (The study doesn’t say whether that factors in the $99 a year the membership costs.) To be fair, the research firm only looked at how shoppers were spending their money on Amazon—so all the non-subscribers could be blowing a ton of money elsewhere. But it does make you think: Is shopping becoming so easy that it’s no longer mindful?

The average Amazon Prime member spends $1,300 per year on the site while non-Primers spend about half that, at $700.

While the jury is still out on whether a Prime account saves you money or not in the long run, one thing is certain: Amazon isn’t going to stop taking over the world anytime soon. The new stats say 95 percent of Prime subscribers say they will either “definitely” or “probably” renew. And getting your goods is continuously becoming easier, thanks to Amazon pick-up points, which is getting the brand in the drugstore game (kind of), and a brand new deal the retail giant recently struck with some of the largest apartment landlords in the US.

That’s right: Your building’s basement just might be the next Amazon stockroom. According to the Wall Street Journal, Amazon has signed contracts with over 85,000 building managers to set up Amazon lockers to hold their residents’ deliveries.

So, regardless of whether you’re a subscriber or not—and how much money you’re spending—at least all your orders will be safe and sound.

Now that Whole Foods products are available on Amazon, these are the goods that sell out the fastest. Or try this healthy online retailer where everything is $3—for real! 

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