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Instagram’s top 2017 hashtags are super healthy


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Photo: Stocksy/Bonnin Studio

This year has felt like an exceptional one for self-carepersonal growth, and acceptance (despite a trying political climate and a near-constant stream of not-so-great news). And although these intangible feelings can be tough to quantify, since Instagram’s just-released 2017 Year in Review Report shows that the top 10 hashtags of the year include #nature, #happy, and other wellness-related words, it’s safe to conclude that a healthy lifestyle is super popular.

The top hashtag of 2017 is #love, for the fifth year in a row, which isn’t so surprising. Humans are always trying to connect—even if just by a nod—and there’s no better way to accomplish this than by loving something (IRL or by double-tapping for an Insta heart). How else can you explain the undying fascination regarding what makes your dating profile work…or not?

The second-most popular hashtag is #fashion, although, TBH, I would have guessed #athleisure to take the spot, considering how that sector has infiltrated the industry between Paris Fashion Week and brick-and-mortar collections. Fifth is #art, which makes sense considering this year brought creative masterpieces in oatmeal and smoothie bowls alike. Coming in at number seven is #travel, a no-brainer, with photos of Airbnbs and anything in Australia practically defining pinnacle of “Instagram bait.”

After travel comes #happy and ninth is #nature, which might have something to do with Instagram’s unofficial role as a one-stop shop for plant and Zen-den inspiration.

Who knows? Maybe in 2018, we’ll see enough some crystal-laden eye candy to put #woowoowellness in the top 10.

Thinking about upping your Instagram game? Here’s why science says taking pictures of your food is actually good for you and the accounts you should follow to get your daily dose of pup pics.  

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