You May Also Like

Tiffany's Graduation Gift Guide

9 invaluable gifts for recent grads (that they’ll *actually* like)

Check out Emma Roberts' book list for summer

Emma Roberts gave 3 summer-reading recs to Nicole Richie—and you can steal ’em

The plant giant hogweed burns skin severely

Watch out, plant ladies and hikers: This weed causes severe burns upon contact

Dr. Frank Lipman is my dad

What it’s like to grow up with a famous holistic medicine pioneer for your dad

The ultimate summer self-care day

Your guide to the ultimate summer self-care day

Best yoga styles and tips for mastering each

These are the 8 most-popular types of yoga—explained

Jivamukti teachers bare all—for a cause


No, the serious Union Square studio famously founded by Sharon Gannon and David Life is not going the naked yoga route. But its new teachers are.
Jivamukti yoga teachers bare all for PETA
Jivamukti yoga teachers in New York City bare all for People for the Ethical Treatment of Animals

No, the serious Union Square studio founded by Sharon Gannon and David Life is not going the naked yoga route. But its new teachers are. At least temporarily, in front of the camera, on this brand spanking new postcard, which promotes the PETA cause.

In the past, Hollywood and reality TV personalities like Pamela Anderson, Bethenny Frankel, and Khloe Kardashian have appeared as spokesmodels for PETA’s “We’d rather go NAKED than wear fur” campaign. Now yoga teachers like Lisa Dawn Angerame and Nan Herbert, pictured, join the celeb-focused media campaign—more evidence that yoga is a serious popular culture fixture.

“Yoga has entered the mainstream. Though we’re just at the very, very beginning of it,” predicts Ava Taylor, the founder of YAMA, the first talent agency for yogis. If we’re lucky, actual yoga teachers (and other do-gooders) will continue to replace talentless reality stars in campaigns like this one.

It helps that Jivamukti’s participation stems from real conviction and personal philosophy—and not the opportunism to bare all for a good cause. “The fork can be a powerful weapon of mass destruction or a tool to create peace on earth,” reads a quote from Jivamukti’s Gannon, a long-time vegan, on the back of the card, which doubles as a pass to free class (first time students only).

Our only question and quibble is this—where are Jivamukti’s famous founders in this family portrait? Sharon and David, since when have you been camera-shy?

Loading More Posts...

You May Also Like

Best yoga styles and tips for mastering each

These are the 8 most-popular types of yoga—explained

sia cooper of diary of a fit mommy

I’m a famously fit mom—and was shamed for it

Dr. Frank Lipman is my dad

What it’s like to grow up with a famous holistic medicine pioneer for your dad

new mom meditation

This 10-minute meditation for new moms can help *anyone* relax

Tiffany's Graduation Gift Guide

9 invaluable gifts for recent grads (that they’ll *actually* like)

Natalie Portman's vegan wings on 'Hot Ones'

Natalie Portman dropped 4 healthy truth bombs while eating so-spicy-she-cried vegan wings