Popular New York City juice and smoothie bar Juice Generation is tapping the most talked-about natural-beauty and wellness trends—eating clay (thanks, Shailene Woodley) and drinking charcoal—with its new line of Beauty Bombs, debuting in mid-November.
The line is made up of five products: two clay shots ($4) and three raw activated charcoal juices ($10), one that adds charcoal to a greens blend, one with an almond-hemp protein base, and one “lemonade” with lemon, lime, and agave.
“In spring of 2013, we had our first foray into the beauty industry with a sea buckthorn shot that did very well, and we’ve been flirting with the beauty industry with different products ever since,” says Juice Generation spokesperson Emily Parr. “Recently, both charcoal and clay have been key players in beauty.”
Activated charcoal has strong detoxing properties, which is why it’s increasingly appearing on juice bar menus and is touted as a beauty booster. (A spic-and-span GI tract is related to clear skin.) And with forward-thinking New York City and Los Angeles juice brands adding it to their offerings, bigger national players will probably soon follow soot, er, suit. —Jamie McKillop
For more information, visit www.juicegeneration.com
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