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Juice Press continues major expansions, first with a store inside Soho Strength Lab


Juice Press founder Marcus Antebi and New York Yankee Mark Teixeira at the new juice bar inside Soho Strength Lab. (Photo: Juice Press)
Juice Press founder Marcus Antebi and New York Yankee Mark Teixeira at the new juice bar inside Soho Strength Lab. (Photo: Juice Press)

 

On Friday, popular New York City juice bar Juice Press opened its first store inside a fitness facility, the boutique gym Soho Strength Lab—and it’s got even bigger plans for the rest of 2014.

The mini storefront will cater to both passersby and gym-goers, with a selection of the brand’s most popular juices and a few post-workout meal options (but no smoothie bar or space to sit). Founder Marcus Antebi was on site working out with New York Yankee Mark Teixeira, a Juice Press investor, when we caught up with him about the partnership. “It just made perfect sense. All I want to do is live in this gym and drink juice. This is a dream come true for me, because the guys are really great trainers,” he says.

But Antebi, who opened a whopping 10 new stores in 2013, says he won’t be rushing to open more locations inside gyms or yoga studios. His focus is on continuing to build stand-alone stores in New York, and to gradually expand beyond the city limits.

The mini Juice Press storefront. (Photo: Juice Press)
The mini Juice Press storefront. (Photo: Juice Press)

The Bridgehampton store, set to open this summer, he says, will be the perfect prototype for how to operate stores farther afield. “It’ll be a full Juice Press with a smoothie bar and juice production, and that’s going to teach us a lot. The way to do it is just going a be a little further away from home,” says Antebi.

Contributing to his rapid success is multifaceted support from Teixeira, who gets regular Juice Press shipments at his Greenwich home and to Yankees spring training in Florida.

“I got involved a little over two years ago. We had three stores then, we’re at 14 now, and we’ll have 22 by the end of this year,” Teixeira says. “And we’ve really built an amazing brand. I think Marcus’ product is the best, and people are seeing that.”  If he’s right, you could say the brand will continue to grow like it’s batting a thousand. —Lisa Elaine Held

 For more information, visit www.juicepress.com