You May Also Like

learn how to stay hydrated while flying

These are the hacks flight attendants use to drink more water on planes

horoscope predictions this week

That inner revolutionary inside of you? The stars are aligning to let her out

Best herbs for postpartum adrenal fatigue

The best herbs for new moms with adrenal fatigue

work life balance

How really smart women get the most out of work *and* home life as moms

Lea Michele’s mood-boosting daily vitamin and supplement routine

Lea Michele reveals her daily mood-boosting vitamin and supplement routine

Is Tinder still the app for hookups

This new research on Tinder and hookups might surprise you

Lululemon opens its first store in Europe


The mega North American fitness fashion brand will open its first ever store in London's Covent Garden on March 28.

London LuluDespite its scandal-plagued year stateside, Lululemon is expanding its inter-continental reach this spring, with the opening of its first store in Europe.

The mega fitness fashion brand will open in Covent Garden in London on March 28, and while it already operates a few small “showrooms,” this will be its first full retail store in the city.

Brits, who are increasingly showing up for boutique cycling and yoga sessions, are ready for it, says Lulu’s Amanda Casgar, an American, who’s been across the pond getting it set up and hosting buzz-building, outsize yoga events.

“There is an incredible yoga and fitness scene in London and it continues to expand,” she says. “Londoners are so used to the mercurial weather, that they exercise outdoors all year long. The amount of people who cycle and run to work is staggering. Beyond that, all of the things we take for granted in New York, like chia seed pudding, cold-pressed green juice, and conversations about alkaline foods, are also taking root.”

Local ambassadors will include Barry’s Bootcamp’s Faisal Abdal, The Third Space’s Ally Gray, and a slew of yogis, like The Rocket Club Yoga’s Marcus Veda. And the store will include “unique finishing touches and design features that will resonate with the local guest,” Casgar adds. Like filtered water that comes out of a bar tap. Although we suspect guests might be disappointed by the clear liquid filling their cup, even if they are buying yoga pants. —Lisa Elaine Held

 

Loading More Posts...

You May Also Like

work life balance

How really smart women get the most out of work *and* home life as moms

Teen's notOK app helps those with depression

This app lets you send out a mental health SOS without saying a word

Lea Michele’s mood-boosting daily vitamin and supplement routine

Lea Michele reveals her daily mood-boosting vitamin and supplement routine

ideas for feeling better after plane travel

The first thing you should do when you get off a plane, according to health pros

horoscope predictions this week

That inner revolutionary inside of you? The stars are aligning to let her out

learn how to stay hydrated while flying

These are the hacks flight attendants use to drink more water on planes