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Lululemon to open stores for dudes


Lululemon's female customers swear by Luon's sweat-wicking and butt-sculpting powers, but the brand's next target group may have different desires.
Lululemon
Lots of guys already love Lulu’s hoodies.

Lululemon’s customer base is filled with female yogis who swear by Luon’s sweat-wicking and butt-sculpting powers, but the brand’s next target group may have different desires. (Muscle-emphasizing tees?)

According to Bloomberg.com, Lululemon will open just-for-men stores by 2016.

Currently stores sell a selection of men’s items, often placed near the front entrance. But dudes browsing the racks are rare.

The move comes after a rough couple of months for the company. The see-through-pants scandal was followed by the announcement that CEO Christine Day was stepping down, which caused stock prices to plunge.

A whole new crop of customers couldn’t hurt.