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Lululemon to open stores for dudes

Lots of guys already love Lulu’s hoodies.

Lululemon’s customer base is filled with female yogis who swear by Luon’s sweat-wicking and butt-sculpting powers, but the brand’s next target group may have different desires. (Muscle-emphasizing tees?)

According to, Lululemon will open just-for-men stores by 2016.

Currently stores sell a selection of men’s items, often placed near the front entrance. But dudes browsing the racks are rare.

The move comes after a rough couple of months for the company. The see-through-pants scandal was followed by the announcement that CEO Christine Day was stepping down, which caused stock prices to plunge.

A whole new crop of customers couldn’t hurt.