Lululemon’s customer base is filled with female yogis who swear by Luon’s sweat-wicking and butt-sculpting powers, but the brand’s next target group may have different desires. (Muscle-emphasizing tees?)
According to Bloomberg.com, Lululemon will open just-for-men stores by 2016.
Currently stores sell a selection of men’s items, often placed near the front entrance. But dudes browsing the racks are rare.
The move comes after a rough couple of months for the company. The see-through-pants scandal was followed by the announcement that CEO Christine Day was stepping down, which caused stock prices to plunge.
A whole new crop of customers couldn’t hurt.