You May Also Like

News to know! Why Well+Good is switching to @iamwellandgood on social media

Activated charcoal might be messing with your birth control

Lululemon’s latest collab moves Taryn Toomey closer to wellness world domination

The smart woman’s guide to sun protection

4 simple, Buddhist-approved ways to boost your happiness

This powerful documentary wants you to rethink what having a “good body” means

Lululemon’s “merchandise evangelists” practice wallet-opening pose

Shopping at Lululemon bagsSales at Lululemon, makers of the contentious $98 yoga pants that we’ve written about, are on the upswing. The company reported a nearly 55% gain in fourth-quarter sales, according to MarketWatch. (Compare that to your end-of-year bonus.)

But what’s still unclear: Is it a sign of the recession—and our desperate need for yoga pants that can be worn forever (as well as to class and brunch)—OR a sign of the recession being over and brand “evangelists” returning to spend? What do you think?