You May Also Like

Leaky gut syndrome comes from partner fights

6 doc-approved tips to keep calm during fights with your S.O.—for the sake of your gut health

A generic EpiPen from Teva is finally approved

Finally, allergy treatment for *all*: Generic EpiPens are coming to save lives and wallets

5 picks from the Sarah Jessica Parker book club

Can’t help but wonder what’s on Sarah Jessica Parker’s summer reading list? Check it out here

Celebrate Madonna's birthday with these 4 tips

Like a wellness maven: 4 ways Madonna keeps her health shiny and new at every age

Dating hacks from real women

8 dating hacks from real women on the front lines of singledom

kundalini sex tips

Have mind-blowing sex using techniques from this celeb-adored yoga style

Lululemon’s weird, naked ad that confused everyone except Canadians


On Friday, Lululemon's homepage was decked out with bizarre photos of ambassador Jenn Thiel in her birthday suit. It was a joke, but we didn't get it. Did you?

Lululemon adLast Friday, we clicked over to Lululemon’s website expecting a drool-worthy tour through new yoga tanks as we awaited the onset of the weekend. But there was a serious surprise waiting for us.

The homepage was decked out with bizarrely staged photos of Lululemon ambassador Jenn Thiel in her birthday suit, looking, well, frightened.

Thiel’s naked yogi-marathoner physique was set against a stormy background and positioned against an ice sculpture, and photos of her were inserted into other normal ads placed on the site, without much explanation.

Accompanying text that read “We’re with you, Kes,” only confused us more, and we finished out the week scratching our heads.

Thankfully, Montreal resident, Roseanne Harvey, the blogger behind It’s All Yoga Baby, solved the riddle. The ads were a spoof to show solidarity with Vancouver Canuck Ryan Kesler’s upcoming nude photo shoot in ESPN Magazine.

Wait, who?

I guess we’ll just have to leave the laughs to the Canadians this time. Next time Lulu tries to be funny, hopefully we’ll be in on the joke.

Loading More Posts...

You May Also Like

Well+Good - What #CareerGoals Means in 2018

What #CareerGoals Means in 2018

Vaginal dryness treatments

It’s as dry as the desert down there—what the heck is going on?

Leaky gut syndrome comes from partner fights

6 doc-approved tips to keep calm during fights with your S.O.—for the sake of your gut health

5 picks from the Sarah Jessica Parker book club

Can’t help but wonder what’s on Sarah Jessica Parker’s summer reading list? Check it out here

kundalini sex tips

Have mind-blowing sex using techniques from this celeb-adored yoga style

A generic EpiPen from Teva is finally approved

Finally, allergy treatment for *all*: Generic EpiPens are coming to save lives and wallets