Mad Men makeup and hair, done naturally

The women on Mad Men have serious Sixties style. We recreate three big beauty trends from that time—with natural products, of course.

Mad Men

By Alexandra Spunt for

Life got a little bit better a few weeks ago when I noticed that Mad Men had become available on Netflix Instant. I love television. From Breaking Bad to Boardwalk Empire, I think that the little box often has movies beat these days. But nothing is as close to my heart as Mad Men.

Part of it is that I’m an ad gal myself, so I get excited around that creation process. But what gets me even more is the women: Joan, Betty, and Peggy, in all of their outward beauty and inner suffering. As I rewatch the early seasons, I catch myself constantly pausing to take a picture of the screen to capture a look, a moment, a color—all of my senses being satisfied at once.

This gave me an idea: What if we tried to recreate three big beauty trends from that time—with natural products, of course—that also happen to be hot right now?

A quick cross reference with Elle’s Spring Beauty Preview proved very fruitful indeed, so here goes…

Betty Mad Men1. Top lining: I’ve always loved heavily lined eyes, but as I get a little bit more mature I’ve become a bigger fan of the top-only line. There’s something classy and clean about it, though a lot of women are intimidated because the mags make it look like this. If you look at Betty’s eyes here though, you can see that there’s a much more subtle version of this style—one that doesn’t even require using that pesky liquid liner! Instead I use my basic Jane Iredale Eye Pencil in black, which is way more forgiving if you don’t have a steady hand. The trick is running the pencil right at the lash line. I start toward the middle, getting thicker as I go.

Keep reading for natural ways to create bold lips and hair with height

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