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My Five Beauty Obsessions: Liesa Goins

The first thing people ask this beauty editor at a cocktail party? "What do you love to use?" Here, the editor of Beauty 365 dishes—no party invite required.

Lisa GoinsDaily Glow editor Liesa Goins is super passionate about reviewing beauty products. So much so that she just launched Beauty 365, the company’s new vertical devoted exclusively to product reviews written by experts—like herself.

“People are always coming to me and asking for advice. It’s the first thing people ask at a cocktail party,” she says. “What’s the newest thing? What’s the best thing? What are you loving?”

Goins prefers to tell readers (and cocktail sippers) about products that actually work. “I really want to make sure it’s going to deliver on claims. I have to believe that these things work, even if the claim is just ‘long-wearing’ eye shadow.”

The products that work for her include those that fight acne, prevent wrinkles, and make make-up application quick and no-fuss. Here are five she’s currently loving:

1. Suki Exfoliate Foaming Cleanser ($33) One of the things I love about this is that it’s pretty much edible. I use it in the shower, and I’ve accidentally gotten it into my mouth, and it tastes good. You would almost put it on toast, although I wouldn’t advise that. And it’s effective. I love to exfoliate, but it’s easy to go overboard. This one, it’s impossible to overdo it. The sugar crystals dissolve so quickly, you can feel like they’re working and you don’t feel like they’re scraping your skin. My skin feels so smooth after.

Tatcha2. Burt’s Bees Natural Acne Solutions Targeted Spot Treatment ($10) I have one of these at my desk, and I like that it’s easy to find in store. There’s been more than one occasion where I’ve been on a trip and had a breakout and picked one up at Target. It really works—it has a nice astringent quality so it’s great for targeting anything that’s popping up. It doesn’t get rid of a zit in 24 hours, but I do see a difference overnight. It shrinks it and gets rid of redness. And it has a nice licorice smell.

3. Tatcha Blotting Papers ($15) I have oily, acne-prone skin. These were sent to me about 10 years ago, and they come in such beautiful packaging. I’m a sucker for packaging. They’re thin, they just soak up the oil—and don’t mess up your makeup—and are so quick to use.

4. Clarisonic Skin Care Brush ($195) I pretty much use it every day. I forgot to charge it recently, and I feel like I’m already suffering. I think it’s worth the money because of the pay-off you get. You feel like you’re getting a really thorough cleansing, and my skin feels like it’s opened up after. Dermatologists have said that when your skin is that clean after using it, it’s easier for it to absorb any other treatment you apply. So I may put on a prescription acne medication after.

Zuzu Luxe5. Zuzu Luxe Mascara ($17) I am obsessed with mascara—it’s the one thing I hoard. I’m so happy I discovered this natural one because it makes me lashes look long and defined but they still look thick and glossy. It’s soft, so my lashes are pliable, not flaky or brittle. It may not last through a wedding or watching The Notebook, though.

Beauty Bonus: Physique 57. I wanted to get stronger, but I’m not a good gym-goer. A bunch of beauty editors I know swear by this class, and now I’m going 3–4 times a week. I’m seeing muscle tone and am able to feel like I can go to the beach, and the class is fun and positive. This is a really good example of the intersection of health and beauty. I’m doing something good for my health, and it makes my legs look better. —Lisa Elaine Held