Natural and organic beauty lines are booming, and while we love to cover the beauty obsessions of others, we test tons of products every month that we become obsessed with, too. Here’s what’s what we’re loving right now.
Ilia Mascara ($24) The four colors are rad (coppery Macao! ash-brown Shadow of a Doubt!), the bendy brush is designed to get every lash, and the ingredients are some of the cleanest we’ve seen in mascara. Factor in the chic packaging, and this qualifies as one of the most standout natural beauty launches of the year.
Juice Beauty Stem Cellular Repair CC Cream ($39) Budget-conscious beauties take note: This next-generation BB Cream hits no less than 12 skin-care concerns—and does it with natural ingredients. It provides light coverage and a glow, antioxidant and SPF protection, skin nourishing hydration, and more.
Strange Invisible Body Wash ($35) Hydrating coconut and olive oil is the base for the famously natural perfume. And yet, the Bergamot scent is light, clean, and not a bit perfumey. This glam product, with a handy pump (requires just one hand), is a huge step up from my regular no-itchy-winter-skin wash.
Bella Figura Bio Active Purifying Mask ($60) For the price of a 30-minute facial, you can get two months worth of weekly deep-cleansing treatments from this jar. It’s loaded with wow-factor ingredients—antibacterial Manuka honey, pore-purifying charcoal and white clay, and radiance-boosting turmeric and black cumin.
Own Lip Treatment ($9.99) Toss your Carmex. This new skin-care line taps the power of CLA (conjugated linoleic acid) from the safflower plant. And we’re loving its roller-ball lip treatments for day and night with sunflower and other plant extracts.
Nourish Organic Deodorant ($7.99) Hands-down the best organic deodorant we’ve tried. It goes on just like a Lady Speedstick, leaves no residue, and keeps you smelling fresh even after a drenching spin class—and it comes in subtle, fresh scents like Lavender Mint, Almond Vanilla, and Fresh Fig.
Vapour Organic Replenish Nail & Cuticle Oil ($12) Upgrade your at-home manicure (and soothe your ragged cuticles) with this nourishing blend of high-grade organic oils, like sunflower, jojoba, and evening primrose.
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