New non-toxic hair care products from the founder of Aveda

No More Dirty Looks' Siobhan O'Connor reviews hair care products made by Intelligent Nutrients, an effective, non-toxic brand from the founder of Aveda.

pure luxeBy Siobhan O’Connor for

And for my next trick, I will interview myself about two new products from Intelligent Nutrients—PureLuxe Shampoo and Conditioner. (There are two more to come—so check back soon. But for now…)

What do they smell like?
Like the best Aveda product you ever tried, but better. IN, as you probably know, was created by the founder of Aveda, who sold that company many moons ago.

Big difference here, of course, is that the fragrance is completely natural and organic—and smells way better as a result. It’s a mix of lemongrass, ylang ylang and geranium and I’m convinced they possesss aromatherapeutic powers. I also like to know that when I go in for a hug, my hair will smell nice. I don’t wear perfume every day other than my Lotus Wei Infinite Love stuff, which fades as natural perfumes should. So this does the trick there.

On a scale from 1 to 10, how good does your hair look when you use this stuff?
Acknowledging that these things are subjective (and relative), I’m going to go with 8. I’ve been using it almost daily for more than a month and I’ve been having really, really good hair days.

Since summer is over and I’ve had lots of big work meetings lately, I haven’t been air drying as much as I did all summer. With very little effort and a little heat I’ve been accomplishing hair that’s not flat, not too bouncy, super shiny, and nice at the end of the day, too.

Keep reading for more about the products…

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