Luxe workout chain Equinox is known for its super serious four-tier trainer certification program, which allows it to charge a premium for sessions with its uber-qualified professionals.
But the same qualified professionals (at the Tier 1 level) are now being deployed as trainers at the company’s budget Blink Fitness locations. Which means Blink’s scrappy members paying $20 or $25 monthly memberships also have access to 30 minutes of personal training for $30 (as low as $27 with a package). Did anyone else know this??
Considering it’s nearly impossible to book a 60-minute training session for less than $100 in New York—and that a spot in a group fitness class at a boutique studio averages $33—this is a huge deal. Factor in the rate at which Blink is growing in the five boroughs, and this fall you could find everyone’s suddenly seeing a whole lot more of their trainers.
For more information, visit www.blinkfitness.com
Correction: While all trainers at Blink Fitness are nationally certified trainers, they do not go through the Equinox PT training, per an e-mail from Equinox.
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