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Consumer data company predicts nootropics, CBD, and adaptogens to get buzzier this year


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Photo: Stocksy/Nadine Greeff

People are becoming increasingly interested in taking an inside-out approach to, well, everything—looking at you, biohacking. Skin-care regimens are now not only topical but ingestible, and evidentiary connections are being made between your diet and health issues like anxiety and depression; all of this is exactly why Well+Good named brain-boosting supplements as a major trend to watch in 2018. And trend spotters within the natural food industry agreed that you should expect a rise in the demand for and importance of these mental-wellness supplements this year, Food Navigator reported.

Supplements and ingredients that aim to enhance a person’s mental well-being include things like adaptogens, cannabidiol (CBD), and nootropics. In a nutshell, adaptogens are types of herbs and mushrooms that offer an array of health benefits, namely stress reduction. CBD, or cannabinoid, a compound found in marijuana, purportedly offers the health benefits of weed, like pain and anxiety reduction, but without getting you high. Nootropics—arguably the buzziest of the bunch—are a new type of supplement, which emerged from Silicon Valley, and they aim to combat brain fog and stress.

People are discovering supplements via packaged food and beverages and once they develop a familiarity with and affinity for the supplement, they’ll begin to actively seek higher concentrations of the ingredient on its own, Brent Coons, a director at consumer-data company Spins, predicted in a webinar.

Brent Coons, director of natural insights at Spins, a company that advocates for natural and organic products and provides consumer data, said in a recent webinar that people are discovering supplements via packaged food and beverages and predicted that once they develop a familiarity with and affinity for the supplement, they’ll begin to actively seek higher concentrations of the ingredient on its own.

So this year, definitely keep an eye on the continuous rise of neuro nutrition. It could be the buzziest solution to your midday slump.

Get your fill of adaptogens with this tasty hot chocolate or these healthy pancakes.

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