You May Also Like

Happy marriage may stave off midlife weight gain

Why having a healthy relationship with a long-term S.O. could stave off midlife obesity

how to be a good manager

How to become the type of manager people *actually* like working for

Are inflammation and bloating different?

Bloating and inflammation: What’s the difference, and should you be concerned?

jennifer lopez happiness confidence

The easy way that Jennifer Lopez has found happiness and confidence

Being physically fit now might ward off dementia

Another reason to become a workout warrior? It could lower your risk of dementia, study finds

New Moon Reset March 2018

Ready for the new moon? Try this guided ritual outdoors for *extra* earth-mama magic

Organic Avenue to retire its $2 glass bottle deposit

New Yorkers love Organic Avenue's eco-friendly bottles in theory, while bemoaning the hassle and expense. So the juice brand is squeezing out alternatives.
organic avenue
Collector's item? Organic Avenue is retiring its $2 bottles

While Organic Avenue’s Green Love juice goes down smoothly, we always choked on the $2 bottle deposit, which turned an already expensive $10 green juice into a $12 purchase.

(Every time we laid down a wad of cash, we couldn’t help but think, BluePrintCleanse and Cooler Cleanse charge $9 and $8.45 for their green juices, and there’s no bottle deposit!)

Sure, you get your bottle deposit back, but walking around with a heavy glass bottle and fitting its return into an already busy day certainly doesn’t add to your juice high. Most of our bottles ended up as vases.

And trucking around the dirty bottles and cleaning them proved an operation bane for Organic Avenue, too, an insider told us.

Starting next month, Organic Avenue will introduce new lightweight new glass bottles that will just require the normal five-cent deposit. Organic Avenue will also introduce a biodegradable plastic bottle later in 2012. For a company that’s staked much of its brand identity on glass bottling, this is a major change.

The new consumer-friendly packaging is definitely a sign that this indie juice brand means business and wants to grow beyond the hard-core juice aficionados who didn’t mind the premium pricing and the bottle schlepping.