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Physique 57 launches a cardio class


physique 57Popular barre brand Physique 57 is adding a new heart-rate-raising class to its schedule next week.

In Physique Cardio, high-intensity intervals, such as push-ups, planks, and lunges, will be mixed in alongside Physique’s signature sculpting work. “It’s major cardio minus the impact and is designed for maximum calorie burn,” says Physique’s Natasha Attal.

It’s a smart play for the studio, whose loyal clients may spend their aerobic time (and dollars) elsewhere—like in a spin class or on a treadmill. And one of the brand’s major competitors, Exhale’s Core Fusion, already offers a targeted cardio class.

“Clients asked for a more cardio-focused workout,” Attal explains. “But they didn’t want to sacrifice their strength training or didn’t want the repetitive, high-impact motions of other cardio exercises.” (So no jumping jacks here.)

The class will be offered twice a week at New York’s 57th Street location starting January 16 and will be rolled out at other city locations (and in LA) in the near future.

For more information, visit www.physique57.com