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Physique 57 takes over Norma Kamali Midtown for Wellness Wednesday


Every Wednesday, the fashion designer uses her 56th Street store as a showroom for her well-being passions, and New York City shoppers walk out healthier for it.
Physique 57 at Norma Kamali 56th Street for Wellness Wednesdays
A Physique 57 class today in the Norma Kamali store

Every Wednesday is Wellness Wednesday at the Norma Kamali store at 11 56th Street. From 11am to 3pm, the store’s Organic Avenue Cafe, which is somewhat hidden in the back, becomes a experiential showroom dedicated to the designer’s well-being passions.

Today in the Kamali store, shoppers saved $30-some dollars while jumping into complimentary Physique 57 classes. The popular barre and mat method creates lean muscles and core strength, and helps burn fat just using your body as resistance. Kamali herself does the class six days a week, says Kate Guideau, the store’s Wellness Coordinator, who is overseeing the event series.

Each Wednesday features a different type of event—the series kicked off on October 6 with Japanese tea docents from San Francisco who explained how to brew the perfect cup of Green Tea, and last week New Yorkers were given a culinary crash course in raw food preparation and sampling with a vegan chef. Gift bags abound. Kamali’s not just giving these wellness brands exposure, she’s giving away the goods, services, and expertise as a healthy gift to New Yorkers. (Though I did witness a Physique teacher purchase a cute Kamali tunic.)

Physique 57 at Norma Kamali 56th St for Wellness Wednesday
Shoppers at the Kamali store do serious ab work

Next week expect an eye-opening natural beauty event with Intelligent Nutrients (October 27 from 11am–3pm). The plant-based line makes virtually edible antioxidant-rich beauty products and natural scents (Kamali’s favorite) and is the brainchild brand of Horst Rechelbacher, who also created (and sold) Aveda. UPDATE: Horst will be there on Wednesday! Anyone with an interest in clean beauty products should go.

For the complete list of free Wellness Wednesday experiences through the end of the year, visit www.normakamalicollection.com

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