Pure Barre to open a Union Square studio this September

After debuting on the New York fitness scene less than a year ago, Pure Barre is opening a second, larger location in Union Square.

After debuting on the New York fitness scene less than a year ago with a small Columbus Circle studio, national brand Pure Barre is now set to open its second city location, in Union Square, pitting its plies against The Lithe Method’s cardio-cheer-sculpting moves and Refine’s kick-butt pulley system.

“Our clients come from everywhere, even from as far as Brooklyn, and a lot of the requests we were getting were for downtown,” says Leslie Coakley, co-owner of the NYC Pure Barre studios, with Kaitlin Vandura.

The studio is slated to open on September 1 if construction stays on track, and it will be about double the size of its uptown sister. The Columbus Circle studio had little more than a workout studio and a tiny entry area, but Union Square’s will have full locker rooms, bathrooms, more space for sitting, and a much bigger retail area. “It’s going to be more of a flagship location,” Coakley says.

Still no showers, though, which she concedes has to do with the national corporation not quite understanding New York. “Their approach is more ‘get in, get out,’ which is great. But in the Southeast, people are getting back in their cars. Here, they want to go straight to work,” she says.

It’s one of the many New York nuances that corporate headquarters may have to wrap its head around soon, since Coakley and Vandura are clearly on the move. “We’d love to let this one settle, and then we’ll see where the need is next, and definitely go there.” —Lisa Elaine Held

Loading More Posts...

You May Also Like

Mediterranean diet benefits postmenopausal women

This cult-beloved diet could keep your bones strong as you age, research shows

how to be a good manager

How to become the type of manager people *actually* like working for, according to boss babes of wellness

Singles value partners who exercise regularly

Most eligible singles say it’s important that a potential S.O. exercises regularly, survey finds

Why you get sick when the seasons change

3 scientific reasons you’re more likely to get sick when the seasons change

Relationship wisdom from love guru Esther Perel

3 pieces of modern relationship wisdom from rock star psychotherapist Esther Perel

Well+Good - 5 easy (really!) tantra techniques for a serious sexual energy boost

5 easy (really!) tantra techniques for a serious sexual energy boost