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Roti Mediterranean Grill to debut in NYC this January


Roti Mediterranean Grill is betting on New Yorkers' appetites for hummus, feta, and olives with 11 locations over the next two years.

Roti Mediterranean GrillThis January, Roti Mediterranean Grill, a healthy-leaning “fast casual” joint founded by the former chairman of Chipotle, will open its first New York location in the Financial District.

And it’s planning ten more for the city over the next two to three years.

“Healthier fast food” options have been exploding across the city, from indie purveyors like Dig Inn and Hu Kitchen, to big-box brands like Pret A Manger.

Roti—which already has 15 locations in Chicago and DC—applies the Mediterranean diet to this model (kind of like Chickpea, but with more veggies).

You can choose a menu item like a Mediterranean Chopped Chicken Salad or go the make-your-own route, which, unsurprisingly, works just like Chipotle.

You choose a base (sandwich, salad, plate), a hearty topping (chicken, steak, falafel, roasted veggies), and vegetables and sauces (i.e. hummus, Spanish eggplant, and red cabbage slaw). There are lots of veggie, vegan, and gluten-free options (like gluten-free pita bread), and an online calculator allows you to calculate nutrition facts for your own special combo. The average plate will cost between $8 and $8.50 in New York.

With such huge plans for the city, Roti is betting on New Yorkers’ appetites for hummus, feta, and kalamata olives. Will it whet yours?

For more information, visit roti.com.

 

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