One, two, three, four…No, we’re not counting tap backs, we’re counting the number of SoulCycle studios that will now be out East in the Hamptons as of summer 2015.
According to local news site, 27east.com, SoulCycle has leased the old Montauk Movie space. The theater actually had a previous life as a spin studio called CinemaCycle. But after 31 years of business, at the end of 2014, the owners sold the theater, and SoulCycle jumped on the real estate opportunity, reports 27east.com.
SoulCycle says they’re not ready to discuss the transaction.
While the Hamptons fitness and wellness scene is booming, SoulCycle, in particular, is on an opening spree. Since its first studio (AKA the Barn) debuted in Bridgehampton more than five years ago, the brand has opened an outpost in East Hampton and Water Mill. And you still can’t get a bike on a Saturday morning in August. So another location doesn’t seem surprising, even if Montauk is.
While Montauk has changed drastically over the past several years, with an influx of more summer residents than ever (and trendy restaurants to feed them), the opening could bring a different vibe to the once quiet beach town. SoulCycle will be the first fitness chain to open on the end of the island. Many of the newer fitness and wellness openings in Montauk are indie brands like Montauk Juice Factory, Hot’auk Yoga, and Love Yoga.
Still, come summer, Montauk surf boards are unlikely to gather much dust, even if they’ll now have to vie for attention with yellow bikes for a weekend ride. —Molly Gallagher