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SoulCycle frenzy in the Hamptons


To meet increased demand out East, SoulCycle is opening a third Hamptons location in Water Mill this week.
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Soul in the Hamptons.

 

Hamptons-goers just can’t get enough inspiration-infused, indoor-cycling classes. To meet increased demand out East, the rapidly expanding SoulCycle just announced the opening of a third Hamptons location. (It’s the brand’s eighteenth studio nationwide.)

The new studio will open in Water Mill this Tuesday, July 16, and it should  help reduce the waitlists at the other two Soul locations in East Hampton and Bridgehampton, especially on rainy days when the beach is a no-go. And it will be open year-round.

The studio is in a former Blockbuster Video (sign of the times?). And this ain’t no annex. The new 4,000-square-foot location is home to a giant 74-bike studio. It also houses a Soul listening bar and apparel boutique, bathrooms, and changing rooms. And lots and lots of parking!

One thing you won’t find: Showers. But who needs them when you can replace your sweaty subway ride with a post-class dip in the ocean? —Lisa Elaine Held

For more information, visit www.soul-cycle.com

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