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Starbucks’s Evolution Fresh juices launch in New York


Today, Starbucks's line of cold-pressed juices—including blends like Vital Greens and Essential Vegetable—debut at 200 New York City stores.

StarbucksA green juice with your Venti Mocha Latte? No problem.

Starting today, Starbucks will begin selling six of its Evolution Fresh cold-pressed juices—like Super Green and Pineapple Coconut Water—in its New York City stores.

The coffee juggernaut opened its first juice bar in the Seattle area last March (hopefully they’ve learned to spell vegetable since then) and recently expanded production and distribution of its bottled juices on the West Coast. But this is Starbucks’s first step onto the buzzing New York City juice scene. They’ll be holding free tastings at close to 200 stores from Thursday through Saturday.

While the juices are cold-pressed, they have an extended shelf-life thanks to a new technology (that BluePrint also uses), so you won’t see baristas operating a Breville anytime soon. And, wait for it, the prices range from $3.95-$5.95. What?!

While health-savvy New Yorkers will most likely stick to their super-fresh faves—like Juice Press and Organic Avenue—it may encourage others to down some liquid kale, especially at that price point.

Would you trust Starbucks with your green juice? Tell us, in the Comments below.

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