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The fast-food chain with an all-natural burger


all-natural-burger-carls-jr
(Photo: Carl’s Jr.)

Here’s some super-size news: The fast-food, greasy burger-filled world is realizing the importance of grass-fed and hormone-free beef.

Carl’s Jr., a fast-food chain prominent on the West Coast, is adding an “all-natural burger” to its menu next week, reports USA Today.

That makes tons of sense considering growing consumer interest in transparency and concern over undeclared fast food ingredients. And many other chains have recently made healthy improvements to their menus, like Panera, which ditched a bunch of artificial ingredients earlier this year.

While it’s certainly so much better to eat grass-fed beef that’s antibiotic- and hormone-free than the other stuff—and all the burger chains should follow suit—this Carl’s Jr. burger probably still isn’t healthy.

For starters, it clocks in at 760 calories—and looks like it’s loaded with fat-filled mayo, sugary ketchup, on a blood-sugar-spiking white flour bun.

Still, smaller burger brands like Shake Shack (with 40-some locations to Carl’s Jr.’s 1,150) have proven that “natural” still means “tasty”—and that it sells like crazy. After a test-run in Los Angeles, Carl’s Jr. learned this first hand. Most customers said they’d drive-thru a second time soon for it—it’s one of the highest of any burger the company says it’s tested. —Molly Gallagher

For more information, visit www.carlsjr.com