Your love affair with GoLean Crunch may be on the fritz.
Kashi has been battling controversy for the past couple of weeks after a Rhode Island grocery store owner called attention to the fact that the popular crunchy cereal peddler was using not-so-natural ingredients, like genetically modified soy.
The cereal company (which is owned by Kellogg’s) is a long-time favorite of of healthy food lovers, and it has always marketed its foods as “natural.”
Customers were outraged by the misleading marketing (and took to Facebook to express it). And David Desouza, Kashi’s general manager, didn’t exactly help convince them that their health was his top priority when he told the Detroit Free Press that Kashi had done nothing wrong because “The FDA has chosen not to regulate the term ‘natural.'”
Subtext: If the FDA is not going to regulate it, why wouldn’t we try to get away with tricking people?
Since then, Desouza has gone into damage-control mode, posting a video on Facebook and promising that by 2014, all of Kashi’s cereals and granola bars will be Non-GMO Project Verified, and as of 2015, new products will be made with 70 percent organic ingredients.
What do you think? Too little to late for you to trust Kashi again, or are you satisfied with the company’s promise to make changes?