You May Also Like

Sound bath meditation isn't for you? Try a relaxing alternative

If sound baths don’t relax you at all (*raises hand slowly*), try 3 other ways to unwind

Banish poop anxiety: Talk about it with an S.O.

Everyone poops—and, wow, does my husband know it

working out in a thong

A gynecologist tells me once and for all if it’s okay to work out in a thong

Why do men send unsolicited dick pics before a date?

Finally, the psychological reasons men send those unsolicited dick pics

Sex Positive Health Care

Sex-positive healthcare is here to make doctors’ visits comfortable for all

It's apple picking season, according to every Instagram post

I *think* it’s possible to go apple picking without Instagramming it—but had to check with an expert to be sure

Theory launches its first activewear collection and courts juice lovers


With the debut of Theory 38, the fashion brand woos active urbanites, also known as juice lovers.
Theory 38 activewear collection debut
Theory 38 is named for brand birthplace and HQ at 38 Gansevoort Street in New York City’s Meatpacking District.

 

Theory is the latest fashion brand to create an activewear collection. And it’s courting chic-and-healthy urbanites with sophisticated pieces—free juice-with-purchase.

Called Theory 38, the debut collection is full of “versatile, casual fashion that can go from street to studio, from gym to brunch.” Specifically, these include unisexy pieces like cute running shorts, loose-cut pants from cute knee-length crops to ankle-length nylon pull-ons, and an array of jackets, including this must-have olive one. We’re smitten with the collection’s single pattern: camo.

Theory camo print sweatshirt

According to the company, “We wanted to dress the Theory girl for all aspects of her life. We saw a need in her life for sophisticated, fashion-forward activewear that could be worn alone or paired with less casual Theory pieces.”

And Theory38’s already putting its new healthy lifestyle into action by offering complimentary Organic Avenue juice tastings while you try on the pieces.

And it’s sweetening the process of paying for them with the first-ever instance of a juice gift-with-purchase. (See select days, below.) Seems like Theory knows its New York customer pretty well.  —Melisse Gelula

For more information, visit www.theory.com

Loading More Posts...

You May Also Like

working out in a thong

A gynecologist tells me once and for all if it’s okay to work out in a thong

horoscope full moon

With a Venus-ruled full moon this week, get ready for a wild ride

Sex Positive Health Care

Sex-positive healthcare is here to make doctors’ visits comfortable for all

USA gymnastics news: women are not being supported

Why can’t Team USA gymnasts (and all female athletes, for that matter) catch a break lately?

friendships goals

7 friends (total!) is all it takes for a happy life

how to be more productive

Make the most out of your day with a “won’t do” list—Twitter’s CEO swears by it