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Today Show’s Joy Bauer launches a healthy snack service

After fielding thousands of requests for healthy snacks, the nutrition expert is giving the people what they want.
(Photo: Nourish Snacks)
(Photo: Nourish Snacks)

After fielding thousands of requests for healthy snacks, seeing her ratings spike after Today Show segments on the topic, and viewers flat out requesting “please, just tell me what to eat,” Joy Bauer decided to give the people what they want.

Last week the RD and Today Show nutrition expert, launched a non-GMO, gluten-free, and minimally processed subscription-based snack line—Nourish Snacks. For $12.50 a week, you’ll get a box of five, and are all less than 200 calories, Bauer explains.

The inspiration came easy: “What to snack on is one of the questions I get asked over and over again. I have major companies coming to me and asking, ‘What do people want? How do we make our snacks healthier?’ And I have millions of consumers that are so confused,” says Bauer.

So she’s streaming advice per usual via the TV and shipping her new snacks via U.S. postal service—a growing, and competitive shopping terrain that doesn’t even include a visit to the grocery store. (We think they’d do well in stores, too. Just saying.)

The snacks are blends of dried nuts, veggies, and fruit. Some are seasoned with flavors aimed at an adult palette (cinnamon and habenero, not sugar and, well, sugar). And the names are little funny and risqué—like Ménage a Mix (a combo of corn, dried chickpeas, and edamame) and Figgin’ Fabulous (roasted pistachios and figs). Just don’t say that on TV. —Molly Gallagher

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