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Tropicana tries to “hide” vegetables in new juices

tropicana farmstand

Tropicana (owned by Pepsi Co.) is trying to get in on the vegetable juice market…sort of.

Its new line, called Tropicana Farmstand, will “hide” vegetable juice within a fruit juice blend in an attempt to trick kids into drinking their veggies. It’s the brand’s attempt to do battle with Campbell’s V8 V-Fusion drinks.

Except instead of figuring out a way to disguise leafy greens, Tropicana is only including beets, sweet potatoes, and carrots, for now—and an eight-ounce glass contains 28 grams of sugar.

So while the kids may get a few more veggies, they won’t be going to bed anytime soon.