Urban Remedy, the North California-based juice brand, rolled its first Los Angeles retail location onto The Third Street Promenade in the form of an adorable juice cart earlier this month. It’s bridging the gap between convenient grab-and-go foods that aren’t that good for you and super healthy ones that require a tank of gas and valet parking. (Why, oh, why?)
“We felt that since Santa Monica residents are so focused on healthy living, the Promenade would be the ideal location,” says Neka Pasquale, an acupuncturist-turned-juice-entrepreneur, whose blends have attracted the likes of Cindy Crawford (now a business partner), in the fitness-dense neighborhood.
The rolling juice bar will feature the USDA organic brand’s signature juices ($9.99) like Glow (with celery, cucumber, parsley, spinach, and E3 Live) and After Party (a popular detoxing beet-carrot-ginger concoction)—both perfect post-SoulCycle, or Pure Barre, or take-your-pick-of-yoga-studios, just steps away.
It will also stock cold brew coffee ($5.99), raw food snacks, and some decadent vegan desserts like Lemon Brittle or Almond Brownies (all $5.99). Because woman cannot live on Cheesy Kale Chips alone. But if she did, they’re stocking those nutritional-yeast-laced goodies, too. —Sarah Sarway
Urban Remedy Pop-Up Cart, The Third Street Promenade, btwn Santa Monica Blvd. and Broadway (across from the Apple Store), Santa Monica, www.urbanremedy.com
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