Vanity sizing: Why clothing sizes don’t make sense

The story behind increasing vanity sizes, and why size doesn't matter.

By Carrie Murphy for

Buying clothing isn’t always the most pleasant of experiences: If crowded stores, bright lights, and wonky dressing room mirrors that seem to magnify your thighs weren’t bad enough, let’s not forget the actual sizes, which seem to change from season to season and store to store.

Have you ever wondered why, exactly, the size you wear at Anthropologie is totally different than the one you wear at Gap?

Vanity sizing and fashion cycles are both to blame, but many women tend to feel that it’s a reflection on their weight or size.

We learned more to keep sizing from getting to your self-esteem…

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