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Vie Active opens a fitness fashion pop-up store


The cult-favorite Australian fitness fashion brand has picked up its Bondi Beach roots and headed for Abbot-Kinney in Venice Beach.
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Founder Noa Ries in the Vie Active pop-up on Abbot-Kinney in Venice, Los Angeles. (Photo: Vie Active)

Just in time for your wicking winter wish list, fitness fashion line Vie Active opened a pop-up on Abbot-Kinney in Venice yesterday. The luxe Australian-based line, known for its anything-but-basic-black yoga pants and innovative temperature-regulating wool pieces, is making seriously sweaty roads into Los Angeles (and the US, via Equinox boutiques).

“We’re so excited to become a part of the community. The people who live and hang out here are very passionate about wellness,” says founder Noa Ries about Venice. But she couldn’t help but notice there’s not much fitness fashion to outfit them on this popular drag (besides some surfer duds, maybe), which made the opportunity worth dropping everything for. “It’s all happened SUPER quickly and we are actually moving to LA (for several months) with kids in tow,” says Ries, who runs the company with her husband, Bryan.

Now, in what was an antiques shop at 1218 Abbot-Kinney, Vie Active will sell their modern brown leopard collection (which Ries predicts will be “super popular” in LA), plus the full range of hot compression leggings and capris in rad prints, the zip-front bras, and more. Vie will also carry other “favorite Australian brands that are complimentary to the fit and fashionable life,” says Ries.

It’s interesting timing in LA, as Yogasmoga just opened in Brentwood (an ethos and world away) and Hard Tail just shuttered its only free-standing shop in Santa Monica.

Should you need any fitness inspiration for how to put your pop-up pieces to use, Vie’s used this opportunity to roll out new Black Leopard yoga mats produced in collaboration with Kamuka, and Black Leopard surf boards produced in collaboration with Piety Surfboards—and has plans to host free in-store workouts with LA trainers.

And if that’s still not enough ways to rock your new capris, there a handful of studios a stone’s throw away, just down Abbot-Kinney. —Melisse Gelula

Vie Active pop-up (through early February 2015), 1218 Abbot-Kinney Blvd., Venice, 90291, www.vieactivewear.com

 

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