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Want to be an Athleta sponsored athlete?

But it also features fit and fabulous women on a larger scale—through its "Power to the She" sponsored athlete program—and the company is currently accepting applications for 2013 through October 1.


Athleta stores look for local trainers and yogis to represent the brand at a neighborhood level. But the fitness clothing company also features fit-and-fabulous women on a national scale—through its “Power to the She” sponsored athlete program—and the brand is currently accepting applications for 2013 through October 1, 2012.

Sponsored athletes get a brand-new fitness wardrobe (of course!) and the chance to write about their workout exploits on Athleta’s Chi Blog for a year. Beyond that, the company says,”We work with each athlete to build a relationship that showcases her expertise in a way that’s most relevant to our online and real-world communities.”

Considering how many athletes are also small businesses, with a staff of one, it’s an opportunity to raise their profile nationwide. How do we know? We learned about one of our fave yogis-paddleboarders, Jessica Bellofatto, through this program.