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What financial crisis? New Yorkers need their Sephora makeup now!


Sephora beauty deliveryThe current economic chaos may be causing some panicked New Yorkers to turn to spiritual yoga, but others just need their $40 powder brush or $25 Nars Matte Lipstick right now!

Racked reported that Sephora is now making same-day deliveries on makeup orders over $50.

If you call between 8:00 and 11:00 a.m., your beauty bag will show up—via Mini Cooper, no less—by 9:00 p.m.

We know this is the city of delivery, but seriously? We’re not talking heavy groceries or Ikea furniture. Most makeup purchases fit into your purse. Sephora must be tapping into the shopping psychology of immediate gratification on this one.

How about waiting until your lunch hour for your makeup emergency, when you can put the $15 Sephora charges for delivery toward natural-leaning products—like Josie Maran’s argan oil-based line? And hey, you’ll do yourself a healthy, beauty turn by walking there.