Introducing Good Vibes, Well+Good’s new (woo woo) wellness video series where you’ll get a seriously immersive peek into the new age, the energy-charged, and the out-there stuff healthy influencers are buzzing about right now.
And according to Jessica Assaf, founder of Cannabis Feminist, that moment is about to get bigger due to one magic compound: CBD.
“We mostly hear about THC, the psychoactive element that’s responsible for the euphoric high of cannabis,” she explains. “CBD is non-psychoactive, and it can help us for so many different reasons.”
Assaf’s talking about its ultra healing, beautifying, and anti-anxiety properties—which are helping the plant to shed its image as a drug for stoners as it becomes viewed as an herbal remedy. “It’s relaxing, it’s calming, it has high levels of antioxidants and anti-inflammatories, but it won’t affect your mind. This is a huge development that will change the stigma of cannabis,” says Assaf.
“CBD is relaxing, it’s calming, it has high levels of antioxidants and anti-inflammatories, but it won’t affect your mind.”
The Harvard Business School grad, who spent 10 years in the clean-beauty industry, is gathering stats about how women are using cannabis as a beauty and health product now—and harnessing that data to re-brand the medicinal plant as a luxe lifestyle product.
Watch as Assaf explains why you may be using cannabis-infused beauty products alongside your everyday fave very soon.
Learn more about why cannabis is taking over the wellness world in 2017. Or (maybe) try it out yourself with your own cannabis-themed dinner party (in states where it’s legal, please). Or, sip a CBD anti-anxiety elixir, like our editor did. Want more Good Vibes? Check out this deep-dive into what it’s really like in an infrared sauna.