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Whole Foods is the new Sephora. Where do you buy your makeup?

Whole FoodsBy Siobhan O’Connor for

OK, so who’s been here: You all of a sudden have plans but you don’t feel quite day-to-night (or gym-to-out) equipped because, well, it’s Sunday and you didn’t think you’d need your red lipstick or whatever, and even though you don’t really wear perfume, you feel you could use a little pick-me-up but you don’t have that on you, either?

So you book it to Sephora and wait semi-patiently while other girls in your predicament use those badly lit mirrors to apply germ-filled samples to their day faces until they feel going-out ready?

Then, when it’s finally your turn, you fold over a cotton pad and think “This will double as a blush brush, sure!” and you smear some pink on your cheeks, and it looks ridiculous, and you are reminded, again, why this is never a good idea? (Please don’t tell me I am alone here.)

Anyway, here’s a much better idea: Go to Whole Foods.

When I stopped using conventional cosmetics, I also stopped doing last-minute makeup application at Sephora. But I also thought I’d never find a replacement since there’s no natural-beauty chain (yet) and the very few places in New York where you can buy clean cosmetics in person aren’t centrally located, making the dash-in-dash-out move impossible.

Keep reading to find out more and share where you buy your makeup…

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