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Whole Foods is the new Sephora. Where do you buy your makeup?

When you switch to natural cosmetics, Sephora is no longer the dreamy playland it once was. So where do you go to touch-up, or buy, your makeup?

Whole FoodsBy Siobhan O’Connor for

OK, so who’s been here: You all of a sudden have plans but you don’t feel quite day-to-night (or gym-to-out) equipped because, well, it’s Sunday and you didn’t think you’d need your red lipstick or whatever, and even though you don’t really wear perfume, you feel you could use a little pick-me-up but you don’t have that on you, either?

So you book it to Sephora and wait semi-patiently while other girls in your predicament use those badly lit mirrors to apply germ-filled samples to their day faces until they feel going-out ready?

Then, when it’s finally your turn, you fold over a cotton pad and think “This will double as a blush brush, sure!” and you smear some pink on your cheeks, and it looks ridiculous, and you are reminded, again, why this is never a good idea? (Please don’t tell me I am alone here.)

Anyway, here’s a much better idea: Go to Whole Foods.

When I stopped using conventional cosmetics, I also stopped doing last-minute makeup application at Sephora. But I also thought I’d never find a replacement since there’s no natural-beauty chain (yet) and the very few places in New York where you can buy clean cosmetics in person aren’t centrally located, making the dash-in-dash-out move impossible.

Keep reading to find out more and share where you buy your makeup…

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