You May Also Like

work life balance

How really smart women get the most out of work *and* home life as moms

Teen's notOK app helps those with depression

This app lets you send out a mental health SOS without saying a word

The scientific reason why you hear “Yanny” or “Laurel"

The scientific reason why you hear “Yanny” or “Laurel”

nike air society podcast

Why supporting each other is the key to success, according to two women at the top of their fields

Choosing crystals for your home

A room-by-room guide to choosing crystals for your home

safe sex tips

STD rates reach a record high—here’s how to stay safe

YogaJack: A line of just-for-men yoga gear launches


This new purveyor of yoga goods is making mats, straps, and bags for a very specific audience—men.

Yoga jackYou won’t find the ubiquitous “yoga purple” in YogaJack’s product catalog, just black and muted olive green. That’s because this new purveyor of yoga goods is making mats, straps, and bags for a very specific audience—men.

While yoga was traditionally a male pursuit, its explosion in the West has been dominated by women. But in the past couple of years, that has started to change—with celebs like Adam Levine and Russell Brand toting their mats everywhere, and the arrival of no-girls-allowed classes.

YogaJack, which just launched, is ready to outfit these yoga dudes with props that meet their specific wants and needs. Color is one difference, but size is the biggest. YogaJack’s mat ($69) is 72″ long instead of the standard 68″. It’s also extra thick, which some men who quickly wear holes in their mats with their big, heavy feet, might appreciate. (That’s just a personal observation.)

And the company’s yoga bag ($19) is decidedly more masculine in style. Maybe it’ll be the Jack Spade of yoga?

YogaJack’s possibly unintentional That’s-What-She-Said marketing may also appeal to dudes. Read: “Bigger, Longer, Better.” If the company is successful, we might see more men on mats in yoga class, and more brands catering to them. —Lisa Elaine Held

For more information, visit www.goyogajack.com

Loading More Posts...

You May Also Like

work life balance

How really smart women get the most out of work *and* home life as moms

safe sex tips

STD rates reach a record high—here’s how to stay safe

Choosing crystals for your home

A room-by-room guide to choosing crystals for your home

Best herbs for postpartum adrenal fatigue

The best herbs for new moms with adrenal fatigue

Teen's notOK app helps those with depression

This app lets you send out a mental health SOS without saying a word

meghan markle and prince harry

Here’s how compatible Meghan Markle and Prince Harry are, according to an astrologer