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3 new spots getting in on the cold-pressed juice game


Fresh and Co.
(Photo: Fresh and Co.)

Everybody’s getting in on the cold-pressed juice game lately. (Even coffee stalwart, Starbucks.) Especially since the introduction of HPP, a preservation method that doesn’t kill as many nutrients as pasteurization and allows bigger chains to press and shelve the juices for extended periods of time.

What are the new spots are throwing their kale into the ring? A handful of chain lunch spots and healthy groceries. All are using HPP, but they differ in terms of the use of organic produce and ingredient lists (some of which are way more fruit than greens, so watch out for the sugar content).

A benefit to bigger brands stocking juice is that prices are getting cheaper, so more people can get in on the action. Here, we break down the basic need-to-know info on three new chains cold-pressing fruits and veggies. —Lisa Elaine Held

(Note: These are not the complete ingredient lists in each case, just the ingredients you’ll find in highest volume.)

Pret A Manger
(Photo: Instagram/WellandGoodNYC)

Fresh & Co.
Menu: No names on the three flavors, just ingredients. One is just pineapple, apple, and mint; a beet blend has beets, apple, carrot, lemon, and ginger; and the green juice contains kale, apple, ginger, romaine, spinach, and more.
Organic: Yes
Price: $8.50 for 16 ounces

Pret A Manger
Menu: Just two choices: Beet Beautiful (beets, apple, carrots, ginger) and Green Goodness (apple, cucumbers, spinach, celery, lime)
Organic: No
Price: $5.99 for 13.5 ounces

Trader Joe’s
Menu: Flavors mirror a traffic light. Red (beets, cucumber, celery, apple, carrots), Yellow (apple, pineapple, yellow pepper, cucumber, lime, mint) and Green (kale, spinach, apple, lemon, ginger).
Organic: No
Price: $4.99 for 15.2 ounces