Food Healthy Eating Plans

A-Rod’s Investment in Keto Cookies Is a Sweet, Romantic Gesture for J.Lo

Emily Laurence

November 29, 2018

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Photo: Getty Images/Andrew Toth

It's no secret that Jennifer Lopez is someone who prioritizes healthy habits. She does stair sprints, push-ups, and booty-sculpting moves (duh) to keep her fitness game on point—and often shares tips via social media so her loyal followers can copy the moves for themselves. But she is, in fact, a human being, which means she's not someone who deprives herself of dessert.

And her partner in love and fitness just supported her sweets-eating habit in the form of a huge financial investment. "I happen to know a woman who loves cookies. And I mean loves," Alex Rodriguez, her boyfriend, said on a recent episode of Shark Tank. "Jennifer eats a cookie every night before she goes to bed."

Ultimately, Rodriguez invested $300,000 in exchange for a 25 percent take in ketogenic cookie company, Nui, CNBC reports, and Lopez's sweet tooth just might have been the deciding factor. Made with coconut oil, grass-fed butter, and only one gram of sugar per two-cookie serving, the treats come in three flavors (chocolate chip, peanut butter, and ginger) and are crafted to give keto devotees a way to satisfy a craving for sweets without breaking ketosis. (They're also gluten-free.)

Made with coconut oil, grass-fed butter, and only one gram of sugar per two-cookie serving, the treats are crafted to give keto devotees a way to satisfy a craving for sweets without breaking ketosis.

The cookies are still super-new to the market—they aren't even revved up on Instagram yet—and the investment from Rodriquez could be just what the company needs to get off the ground and into stores. In the meantime, they are available to buy online, for $29.95 for a box of 20.

Low-sugar cookies aren't all that easy to find, making the product a win even if you aren't following a ketogenic nutrition plan. So while wanting to stock his pantry with cookies for J.Lo—while reaping some financial gains in the process—may have been a driving factor for A-Rod, his business decision is one that can benefit all healthy eaters.

If the ketogenic diet isn't your cup of tea (or Bulletproof coffee), check out this guide to other healthy eating plans.