Times, they are a’changing: Through the recent developments at Whole Foods, it seems one of company’s defining characteristics—its uncanny ability to drain your wallet or “Whole Paycheck”—may be coming to a sort-of end. At least for certain customers.
There will be an Amazon-Whole Foods rewards program which, when completed, will give Prime members savings and in-store benefits.
Today in an Amazon press release, Jeff Wilke, CEO of Worldwide Consumer at Amazon, revealed some very important tidbits about what the future of Whole Foods will look like after the official closing of the acquisition this Monday.
Yes, bargain hunters, things will be cheaper: “We’re going to lower prices beginning Monday on a selection of best-selling grocery staples,” Wilke said in the release. While that discount might not extend to your kombucha just yet, there will be an Amazon-Whole Foods rewards program which, when completed, will give Prime members savings and in-store benefits. #YASSS.
Between this news and the wellness deals during Amazon Prime Day, a Prime membership has never sounded more sweet (or wallet-friendly).